A leader-centric program designed exclusively for professionals at manager/senior manager levels who are looking to rethink marketing strategies in a digital age to build positive and relevant experiences across all channels and touchpoints. By the end of this program, participants can elevate themselves as indispensable leaders, adept at steering their organizations toward enduring success amidst a sea of constant change and fierce competition.
Attend 2 one-on-one executive sessions from industry experts, including CMOs and top faculty, to enhance your leadership and strategic abilities, setting you on a path to excel in digital marketing roles.
Craft a personalized learning experience tailored to your career as a marketing leader, gaining the skills and insights needed to advance to the role of a Chief Marketing Officer.
Engage in an immersive experience at the MICA campus and meet your peers and the MICA faculty.
"Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”
- Ronnie Screwvala, Co-Founder, upGrad
Our program provides a top-tier curriculum in the field of marketing and leadership, delivered by distinguished academic professionals and industry experts who are highly regarded in their respective fields.
What our learners say
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Apply your strategic marketing knowledge to approach scenario-based simulations Showcase your marketing prowess and practise strategic decision-making by executing real-world marketing projects.
Apply your strategic marketing knowledge to approach scenario-based simulations Showcase your marketing prowess and practise strategic decision-making by executing real-world marketing projects
Apply your strategic marketing knowledge to approach scenario-based simulations Showcase your marketing prowess and practise strategic decision-making by executing real-world marketing projects.
Please find below the detailed steps to be followed as a part of the admission process.
Apply by filling a simple application form.
Candidates will be shortlisted based on application submitted
An offer letter will be rolled out to the select few candidates.
Learn leadership skills to inspire and lead a team of marketing professionals and business acumen to drive organizational success.
Hone your ability to make well-informed strategic decisions as a marketing leader by working on multiple real life case studies and projects.
Foster valuable industry connections via MICA faculty and Upgrad's pool of industry experts to expand your network and explore new opportunities & insights
Stay at the forefront of marketing trends and improve your traditional and digital marketing skills, ensuring you are well prepared for the dynamic marketing landscape.
Students have completed this course and started working at their new job, what's stopping you?
Your friend also gets an instant scholarship!
This all-encompassing program is designed exclusively for professionals at manager/senior manager levels who are looking to rethink marketing strategies in a digital age to build positive and relevant experiences across all channels and touchpoints – and ultimately create both value and competitive advantages for their company. Target Profiles: Digital Transformation Manager | Marketing Manager | Category Manager | Sales Manager | Brand Manager | Marketing Head | Digital Transformation Leader | General Manager | Consultant | Senior Consultant.
Yes. You need to have a Bachelor’s Degree and at least 5 years of experience in any domain / (or at least 3 years of experience in marketing domain)
The admissions process is completely online. The following are the key steps in the application process:
Step 1 - Fill out the application form
Step 2 - Get shortlisted and receive the offer letter: The candidates will be evaluated based on their profile, i.e. professional experience and academic scores.
Step 3 - Block your seat and Complete the Payment: Upon receiving the offer letter, block your seat by paying a caution amount and paying the balance fee.
Post successful completion of this program, you will get an Advanced Certificate Program in Marketing Leadership Development from upGrad and MICA
You will need to spend 6-7 hrs/week to get optimum results and learn. Overall, this program will have video content broken down into small easy-to-complete segments that you can watch on the go-across devices. The remaining hours of engagement will be a mix of projects, live instructor sessions, mentoring sessions and online and offline meetups.
You need to pay ₹ 20,000 to block your seat.
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank and State Bank of India).
Yes. 50000 is the minimum.
No. Only 12 months is available irrespective of the Program enrolled.
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example : HDFC Card – Part payment – INR 100000 ICICI Card – Part payment – INR 50000
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000 Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850 [Note: Interest factor is reducing rate and not Flat rate] EMI AMOUNT = INR 33750 x 12 = INR 405000 Effectively, you have taken loan on 379,850 instead of 405,000