MS in Digital Marketing and Media

The MS in Digital Marketing and Media is an engaging yet rigorous 7.5 months online (with MICA) and 12-months on-campus (Katz School of Science and Health at Yeshiva University, U.S.A.) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of media, mobile marketing and digital media. The student as part of this program will receive dual certification - an Advanced Certificate in Digital Marketing and Communication from MICA and a Master’s degree in MS in Digital Marketing and Media from Katz School of Science and Health at Yeshiva University U.S.A.

Katz School of Science and Health at Yeshiva University's MS in Digital Marketing and Media program equips students with the skills needed to meet the high demand in the field of digital media. The curriculum focuses on essential areas such as communications, digital and social strategies, and marketing analytics, and provides hands-on experience through real-world projects. With diverse programming options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Brand Manager, Client Servicing Manager, Advertising Manager, Senior Digital Marketing Analysts, Digital and Website Specialist, Social Media Manager. Upon program completion, students also have the opportunity to apply for OPT in the U.S.A., and receive support from Katz School of Science and Health at Yeshiva University Career Services to kickstart their careers in the United States.

The program is designed for professionals with limited marketing experience to help them build their understanding from the basics to an advanced level. The program covers topics such as fundamentals of marketing, social media marketing and digital marketing channels and metrics as well as important marketing concepts such as SEO, SEM, content marketing, web analytics, display advertising and many more.

The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning.

Post successful completion of the online program, an Advanced Certificate in Digital Marketing and Communication certificate would be awarded from MICA and on completion of the on-campus degree program, a Master's degree in MS in Digital Marketing and Media shall be conferred upon by Katz School of Science and Health at Yeshiva University.

No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.

• Learn Evidence-Driven Marketing Strategies: Students learn strategies backed by data and evidence to identify and segment markets, engage potential consumers, and convert them into loyal customers.
• Experiential Learning: Students receive the opportunities to gain industry experience via internships and research projects, allowing them to apply their skills in real-world settings and build a strong portfolio.
• STEM-OPT Eligibility: International students can benefit from Optional Practical Training (OPT) opportunities in the STEM field, allowing them to gain valuable work experience in the United States after graduation.
• Unparalleled Learning & Growth Opportunities: The U.S. has a thriving digital marketing industry, with many companies actively seeking skilled professionals. Moreover, New York City is one of the world’s leading digital metropolises. 
• Career Opportunities: Yeshiva has impressive career outcomes, as 95% of its graduates secure employment within 6 months of completing the coursework, indicating Yeshiva’s commitment to laying the foundation for graduates’ successful careers and facilitating valuable job connections. 
• Career Support and Networking: Yeshiva focuses on building meaningful professional relationships for its graduates via Shevet Glaubach Center for Career Strategy and Professional Development.
• Expert’s Guidance: Learners receive industry mentorship and receive the opportunity to showcase and publish their research at Katz School's annual Symposium on Science, Technology, and Health.
• Lucrative Salaries: Per Glassdoor, the estimated total pay for a Digital Marketing Graduate is $69,400 per year in the U.S.A.

All students in the USA with a valid F-1 Visa are not eligible to work off-campus. Rather, such students are eligible to work on-campus as graduate assistants or research assistants or other on-campus ad-hoc jobs and receive compensation, beginning in their first semester. The list of available positions will be provided in advance of the Fall semester (please note the number of these positions are limited and not guaranteed).

Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in the U.S.A.

Katz School of Science and Health at Yeshiva University offers 2 intakes for students coming through the accelerator route. The first intake of the year will be the January (spring) intake and the second intake of the year will be September (Fall). Though the application process for Katz School of Science and Health at Yeshiva University will start during the MICA online program, you will be able to go to Katz School of Science and Health at Yeshiva University in the nearest intake which is at least 3 months away from completion of your MICA program.

upGrad will apply for you to Katz School of Science and Health at Yeshiva University once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of Katz School of Science and Health at Yeshiva University you will have to give proof of English proficiency for application of admission in Katz School of Science and Health at Yeshiva University. upGrad will support you to get your English proficiency scores within 3 months of the start of the batch to accelerate this process.

1. Yeshiva's M.S. in Digital Marketing and Media is ideal for individuals aiming to excel in the rapidly evolving marketing landscape, which includes the metaverse, AI, virtual & augmented reality, hybrid events, mobile marketing, hyper-personalization, and marketing automation.
2. This STEM-approved program offers an interactive learning approach through blended learning, case studies, and immersive projects, equipping learners with the skills to thrive in the fast-paced, hyper-connected marketing world.
3. Graduates of the program can pursue diverse global career opportunities as Brand Managers, Advertising Managers, Social Media Managers, and more, making it a valuable choice for aspiring marketing professionals.

To be eligible for the program, the following criteria need to be fulfilled: 
For MICA:

• Bachelor’s degree with minimum 65% marks or above. The awarding University must be NAAC A or higher (The HEI must have been rated in 2021/2022/2023/2024).
• Maximum backlogs (ATKTs) accepted will be 5.
   

For Yeshiva University:

• An aggregate score of 65% or 6.5 CGPA or above in the Advanced Certificate in Digital Marketing and Communication from MICA with a minimum of 65% or 6.5 CGPA in each core course.
• English Proficiency Requirements are TOEFL of >=85 overall with sectional score on speaking no less than 20 and other sections no less than 18 or IELTS Academic >= 6.5 overall with no sectional score less than 6.0 or Duolingo -115 overall with no sectional score less than 100 or PTE - 61 overall with no sectional score below 55.

A relevant professional work experience is recommended but not mandatory.

You can start the application process by submitting the application. Applications have already started for the next cohort.

There are 4 simple steps in the Admission Process which is detailed as.
Step 1- Complete Application -Complete your application and submit the required details. The Admissions Committee will then review your application - which include your work experience & educational background.
Step 2- Apply for the Scholarship- Submit your Statement of Purpose to join a MICA Program.
Step 3- Get Shortlisted & Receive the Offer Letter- Upon qualifying, an Offer Letter will be sent to you confirming your admission to the course.
Step 4- Block your Seat - Block your seat with an initial payment of INR 25,000 to enroll into the Program. Begin your leadership journey.

• Class 12th transcripts
• Official associate degree, transcript, stating degree conferral and date
• Copies of passport
• Statement of Purpose
• Two letters of recommendation (academic/professional)
• Resume
• Proof of English Proficiency (TOEFL iBT, IELTS, PTE, etc.)

At least 12-15 hours per week of time commitment is expected to be able to complete this program.

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Refund Policy:
1. Students must pay an applicable Caution Amount for the enrollment to the Program. This Caution Amount will be adjustable against the total Program fee payable by the student. 
2. Once the student has made a partial or full payment of Program fee, such student can claim a refund for this amount at any time before the cohort commencement date by raising a refund request through ‘My applications’ page on our website (www.upgrad.com), stating the specific reason for the refund. The refund shall be subject to a deduction of INR. 20,000/- towards processing fee. If less than INR. 20,000/- have been paid in total, students shall not be eligible for any refund in such a case. 
3. Students shall not be eligible for a refund (under any circumstances) if the refund request is raised postprogram/Batch Start Date. In such a case, the student will continue to pay the EMI of his loan (if applicable), as the loan cannot be canceled. This is also applicable to students who could not complete their payment and could not get enrolled in their opted cohort. However, the student can request a PreProgram deferral as per the policy defined below for the same. 
4. Studentshall not be eligible for refund of any amount paid towards the Program in case any discrepancy is identified between your application and self-attested documents including but not limited to wrong details about your grades or any other incorrect information provided in your application. 
5. In case of a valid refund request post obtaining the loan from a third party credit facility provider, we would like to clarify that the responsibility of canceling the loan will lie with the student as upGrad is not privy to such arrangements between the student and the third party credit facility provider. 
6. If students do not provide documents as per the timeline mentioned in the offer letter, they will be deferred to the next batch but they will not be eligible for any refunds.

Deferral Policy: (Pre- Program Commencement)
1. If a Learner, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the Cohort Commencement Date, Learner will have an option to defer to another batch. 
2. However, the learner will be required to pay 50% of the Total Program Fee amount (inclusive of taxes) before the deferral can be approved. Till this condition is complied with, the Learner will be assumed to be continuing in the same cohort. 
3. A Learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the Learner enrolled for. 
4. The Learner has time till the current Cohort Commencement Date to make the payment of the 50% of the Total Program Fee, post which the deferral request will expire. Once the deferral window expires and the Learner asks for a refund after the Cohort Commencement Date, the above-mentioned applicable refund policy will apply. 
5. The fee applicable to the deferred Learner will be as per prevailing Total Program Fee for the batch Learner as opted to defer to (No additional deferral fee is required to be paid).

Deferral Policy: (Post Program Commencement)
1. If a learner is facing severe issues in dedicating time to the course, Learner will have an option to defer to another batch.A Learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the Cohort Commencement Date of the initial batch the Learner enrolled for. 
2. The Learner will be required to pay a deferral fee of 5% of the Total Program Fee (inclusive of taxes) if any along with the differential program fees between the two cohorts. 
3. The deferral request will be approved once the deferral fee is paid. 
4. Till this condition is complied, the Learner will be assumed to be continuing in the same cohort. 
5. The Learner has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee, post which the deferral request will expire, and the learner will continue as part of the current cohort. 
6. If the Learner completes the deferral payment, the Learner’s login will be disabled, The Learner will leave the deferred cohort and the Learner will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. 
7. The deferral can only be requested during the batch for which the Learner has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad. Case Deferral fee Before Program Commencement 50% program fee (including taxes) to be paid upfront- no additional deferral fee to be paid Post Program Commencement (0-7 days after program start date) 5% of the program fee (including taxes) to be paid within 7 days as deferral fee Post Program Commencement (8 days after program start date) Will have to continue as a part of the current cohort.