Study 11 months online with IMT Ghaziabad and 14 months on-campus at KEDGE Business School, France.
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End-to-end counselling and visa assistance upGrad team will help you with application to KEDGE Business School, France, securing confirmed offer letter & support with France visa application.
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Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Identify a target segment based on customer needs and effectively implement a positioning strategy to increase revenue and profits.
Decide which projects to invest in depending upon quantitative factors with the objective of maximising the value of the company.
Solve dilemmas and conflicts at the workplace through application of organisational behaviour concepts.
Apply microeconomic and macroeconomic concepts in the context of the pandemic.
There are 3 simple steps in the Admission Process which is detailed below:
Apply on upGrad.com and submit your documents.
Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you.
Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.
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The MSc Marketing is an engaging yet rigorous 11 months online (with IMT-Ghaziabad) and 14-months on-campus (KEDGE Business School, France) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of Digital Marketing, Brand Management, qualitative and quantitative research. The student as part of this program will receive dual certification - an Advanced General Management Program from IMT Ghaziabad and a Master’s degree in MSc Marketing from KEDGE Business School, France.
The MSc Marketing program equips students with the skills needed to meet the high demand in the field of Marketing. The curriculum focuses on essential areas such as Data Analytics, Sustainable Marketing and B2B Marketing. With diverse options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Project Manager, Marketing Consultant, Customer Experience Manager, and Business Development Manager. Upon program completion, students also have the opportunity to apply for PSWV in France, and receive support from KEDGE Business School Career Services to kick start their careers in France.
The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge management. With this programme, IMT-Ghaziabad & KEDGE Business School, France, together seek to develop the next generation of leaders. The topics that are going to be covered in the initial online program are Marketing Management, Business Communication, Accounting & Finance, Decision Sciences, Business Economics, OB, HR Legal, Sales & Distribution, Business Strategy, Supply Chain Management.
The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning. The on-campus learning experience will offer students the opportunity to engage directly with faculty.
Post successful completion of the online program, an Advanced General Management Program certificate would be awarded from IMT Ghaziabad and on completion of the on-campus degree program, a Master's degree in MSc Marketing shall be conferred upon by KEDGE Business School, France.
No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.
Below are a few compelling reasons why students should study MSc Marketing at Kedge:
International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, I encourage you to look into the possibility of working part-time while you are there.
Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in France.
KEDGE Business School provides a single intake opportunity for students entering through the accelerator route, which occurs in September. While the application process for KEDGE Business School commences during the IMT Ghaziabad online program, you'll have the chance to join KEDGE Business School in the upcoming intake, which is typically at least 6 months after the completion of your IMT Ghaziabad program.
Upon submission of all required documents as specified in the offer letter from upGrad, upGrad will initiate the application process to KEDGE Business School on your behalf. In addition to the documents listed in upGrad's offer letter, you must provide evidence of English proficiency for the admission application and actively participate in an interview conducted by KEDGE Business School to demonstrate your program interest. upGrad will assist you in obtaining your English proficiency scores within three months of the batch commencement to expedite this procedure.
KEDGE Business School provides students with the option to pursue the MSc Marketing program at either the Bordeaux or Marseille or Paris campuses.
To be eligible for the program, the following criteria need to be fulfilled:
For IMT Ghaziabad:
For KEDGE Business School:
A relevant professional work experience is recommended but not mandatory.
There are 3 simple steps in the Admission Process which is detailed below:
STEP 1 - Application and Document Submission - Apply on upGrad.com and submit your documents.
STEP 2 - Shortlisting basis overall performance - Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you.
STEP 3 - Enrollment for Access to Prep Content - Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.
Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.
The living expenses for international students in France vary depending on the campus they choose. Specifically, for the course at KEDGE Business School, there are different options with corresponding annual living costs.
At least 12-15 hours per week of time commitment is expected to be able to complete this program.
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.
0% EMI with Finance partners /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
Deferral Policy: (Pre-Program Commencement)
Deferral Policy: (Post Program Commencement)